Looking for a job is a full-time business. Like business, you need to understand your product, your potential clients and have a strategy to get those clients to buy. So remember the story of “the man and his mule.” Continue reading Offer What The Client Needs!
One of the biggest weaknesses of any small business is in its willingness to adopt a “mullet strategy” in its business plan: they are all business up front and all party in the back. In many cases, small businesses (especially wedding photographers) create a professional website with a few great images and start operations.
What is missing in the mullet strategy is the depth of experience of the business of photography. Too many photographers are hobbyists who not only lack the depth of photographic experience, but lack the depth of business experience to provide a full service to their clients and themselves. Continue reading Don’t Be A Mullet-Head Photographer
Do you ever see that one person in the office who always seems to be on top of everything? What is worse, they are all full of energy verve and happiness. Well, it isn’t a secret. You can pick your head up off the table, put that luggage away that you carry under your eyes and drink coffee because you want to instead of “you need to.”
It is the JOSH HUDSON GET YOUR SH*T TOGETHER WORKOUT. With just moments a day, you can be on top of your game.
Continue reading Ancient Chinese Secrets to Small Business Success
I have seen amazing photographers give their work away because of low self-worth. I have seen horrible photographers turn their wedding business into a used car dealership and “ego” their clients into a $5,000 wedding package.
I believe in offering fair value for services. If I have done my job, I will have images that the client will believe in. I will go home feeling that I was adequately paid for the effort I gave my bride and groom. I will be proud of my work, my business and myself.
A photographer that overcharges his work, based on his salesmanship and not his photographic ability incurs bad kharma and a while his bank account might grow, his soul becomes bankrupt. And this is true even if the clients never notice the difference. Continue reading PRICING PHOTOGRAPHY FOR PROFIT
The Zen of Photography is a spiritual and holistic approach to creating images with light.
It is not important to be Buddhist to understand Zen or how it applies to photography. The philosophy is simple and the application is just as simple to grasp. All that is required is to develop patience, mindfulness, skillfulness, and an open mind.
Continue reading The Zen of Photography
After many hours of reading, I can honestly say that every marketing guru has accomplished one task common throughout every book: they were able to milk very simple statements into hundreds of pages of “blah blah blah.”
So I am going to help everyone out. I have distilled 12 marketing books to the important message you need to walk away with. Once you read the outline of the book, I hope that you save your money and just skip the book. Or–for those who like a challenge– go out and read the book and see if you didn’t walk away with the exact same concept. Continue reading How To Save $175 When Marketing Your Business
Do a quick Google search and you will find dozens of articles on “how to shop for a wedding photographer.” What they all have in common is a firm belief that you should hire someone who is a professional and that you shouldn’t worry about cost. That is because most articles on how to search for wedding photographers are written by wedding photographers! Well, here is one photographer that is going to give you the “inside scoop!” Continue reading The HOW And WHY To Hire A Wedding Photographer