One of the biggest weaknesses of any small business is in its willingness to adopt a “mullet strategy” in its business plan: they are all business up front and all party in the back. In many cases, small businesses (especially wedding photographers) create a professional website with a few great images and start operations.
What is missing in the mullet strategy is the depth of experience of the business of photography. Too many photographers are hobbyists who not only lack the depth of photographic experience, but lack the depth of business experience to provide a full service to their clients and themselves. Continue reading Don’t Be A Mullet-Head Photographer
I came across these videos today. I not only learned a few tricks in Photoshop, I also had a real chuckle at the delivery. I have put the first three of a series that is up to 13 or so (with no end of new ideas coming). Now beware that this is “college boy” humor. I would rate it PG, but with the intelligence of “Napoleon Dynamite.” Continue reading Best Darn Photoshop Videos Ever
Even if you have a great light meter, there is some comfort in having the skills to know that your meter is in the right ball park. When you can work it out in your head, the chances between success and failure of a photograph is significantly reduced. Continue reading f/16 Rule: How To Get Perfect Exposure Without Metering
The f/stop does more than allow the amount of light into the camera. It also has some very powerful functions that effect depth of field and optimal aperture control. Continue reading Fun With f/stops– The Secret Of f/2.8
Understanding photography requires an understanding of art and science. The word photography comes from the Greek “to paint with light.” So in order to create art with photography means you have to understand how light works. Continue reading Character of Light