Don’t Be A Mullet-Head Photographer

One of the biggest weaknesses of any small business is in its willingness to adopt a “mullet strategy” in its business plan: they are all business up front and all party in the back. In many cases, small businesses (especially wedding photographers) create a professional website with a few great images and start operations.

What is missing in the mullet strategy is the depth of experience of the business of photography. Too many photographers are hobbyists who not only lack the depth of photographic experience, but lack the depth of business experience to provide a full service to their clients and themselves. Continue reading Don’t Be A Mullet-Head Photographer

PRICING PHOTOGRAPHY FOR PROFIT

I have seen amazing photographers give their work away because of low self-worth. I have seen horrible photographers turn their wedding business into a used car dealership and “ego” their clients into a $5,000 wedding package.

I believe in offering fair value for services. If I have done my job, I will have images that the client will believe in. I will go home feeling that I was adequately paid for the effort I gave my bride and groom. I will be proud of my work, my business and myself.

A photographer that overcharges his work, based on his salesmanship and not his photographic ability incurs bad kharma and a while his bank account might grow, his soul becomes bankrupt. And this is true even if the clients never notice the difference. Continue reading PRICING PHOTOGRAPHY FOR PROFIT

The Zen of Photography

The Zen of Photography is a spiritual and holistic approach to creating images with light.

It is not important to be Buddhist to understand Zen or how it applies to photography. The philosophy is simple and the application is just as simple to grasp. All that is required is to develop patience, mindfulness, skillfulness, and an open mind.
Continue reading The Zen of Photography