PRICING PHOTOGRAPHY FOR PROFIT

I have seen amazing photographers give their work away because of low self-worth. I have seen horrible photographers turn their wedding business into a used car dealership and “ego” their clients into a $5,000 wedding package.

I believe in offering fair value for services. If I have done my job, I will have images that the client will believe in. I will go home feeling that I was adequately paid for the effort I gave my bride and groom. I will be proud of my work, my business and myself.

A photographer that overcharges his work, based on his salesmanship and not his photographic ability incurs bad kharma and a while his bank account might grow, his soul becomes bankrupt. And this is true even if the clients never notice the difference. Continue reading PRICING PHOTOGRAPHY FOR PROFIT

The HOW And WHY To Hire A Wedding Photographer

Do a quick Google search and you will find dozens of articles on “how to shop for a wedding photographer.” What they all have in common is a firm belief that you should hire someone who is a professional and that you shouldn’t worry about cost. That is because most articles on how to search for wedding photographers are written by wedding photographers! Well, here is one photographer that is going to give you the “inside scoop!” Continue reading The HOW And WHY To Hire A Wedding Photographer

How To Approach Sales As A Photographer

The first step in changing mindsets in sales is to first become a strategic thinker. What I mean by “strategic” is that you should be thinking about the long-term effects of your plans. It is much easier to get to someplace on a map if you know where it is on the map you want to be. Many photographers believe that success is measured only by income; however, income is the result of success, not the final destination. Continue reading How To Approach Sales As A Photographer